KEY PROJECTS
AirAsia Philippines, the world's best low cost airline, celebrates its new route to Osaka, Japan last June 29, 2019 at the SM Mall of Asia Music Hall.
Working with one of the biggest consumer good companies in the world often requires us ti deploy hundreds of manpower in multiple locations simultaneously. This truly teststhe recruitment, logistics, and implementation capabilities of even the best agencies. # TeenWeekPH was an ambitious campaign that required us to implement a week-long brand activation event in 125 different school locations all over the Philippines simultaneously with the goal of reaching 1 million students.
4D Gummy successfully penetrated its market with a simple but fun sampling execution that caught the attention of bypassers.
Year after year, Super8 Grocery Warehouse never fails in giving their consumers what they really want and need – huge discounts, promos, and prizes plus wholesome entertainment for the whole family!
Alaska In-store Sampling is an Activation that sampled out its Evaporada variant by giving away halo-halo to promote its milk goodness in every taste.
In Alaska's continuous introduction of exciting recipes to its market, the Alaska Rainy Day Sampling launched the new Milky Ramen concoction. The strategic location of the booths amplified the reach of the sampling activations, which helped exceed the hits to a 154,004 from a 153,00 target.
All Things Hair Refillery station is the sustainable plastic upcycling initiative of Unilever that lets you refill your old shampoo and conditioner bottles with your favorite hair care brands.
As Abbott PH closed their 2019 with an impressive record, they power up in a National Convention to bravely face their 2020 sales target with its event handle that challenged its sales arsenal: “Make Your Mark”.
As the summer heat rises, the need to up your style goes up with it. The season’s hottest sunglasses are finally here with Antepara Eyewear. Inspired by the world’s hip cities and hotspots, these sunglasses are the new must-have shades for those Filipinos who desire a cutting-edge style that’s accessible.
Axe is known as the cool & trendy brand offering great and unique fragrances for every kind of man. This time, Axe will step it up by offering great fragrances with a cooling twist benefit.
Axe Ice Chill Body Spray is a fresh invigorating fragrance that features frozen lemon and eucalyptus to refresh and awaken the senses of our Axe consumers.
Baby Dove celebrated Mother’s Day last 2018 by giving away a gift basket of Baby Dove Hair to To Wash to first time mom’s all over the metro.
To enable & empower the team to have leadership and a growth mindset, having the right push is sometimes necessary to be able to move forward. Through positive reinforcement, progress is attainable as ever. This is the mindset that encapsulated Benby’s 2020 Sales Conference.
Let’s Eat, Bulilit! is Cerelac’s way of helping parents foster stronger relationships with their little ones through messier, healthier mealtimes.
Making clothes new for longer has never been easier with Comfort Liquid detergent and fabcon house-to-house sampling activation.
Comfort Care Detergent gives our urban fashionistas a clothing-care treat by giving away Comfort sachets at 3 of the most sought-after local clothing shops for women in the country.
As the country’s leading conditioner brand, Cream Silk’s mission is to help Filipino women of all ages go beyond beautiful with their hair.
Cream Silk Color Protect with Color Protect Complex is a sulfate-free formulation, specially designed to protect colored hair from dryness and dullness from the first wash.
Domex House-to-house activation is a sampling project where we deploy a pool of samplers all around the metro to give out the new and affordable 6-pesos sachet pack of Domex.
Dove Men+Care visited 10 cinemas to give out sachets to male consumers/movie-goers which ran for four weeks.
For 4 consecutive years, Activations have been participating at the Philippine Dermatological Society (PDS) Convention promoting the best line of hair, deo and skin care that Unilever has to offer.
Look your best even while sweating at the launch of the new Generation Happy Skin Active line in collaboration with Kathryn Bernardo at SM North EDSA The Block.
In order to connect more with Greenwich’s young customers, we combined their love of music and pizza with the Greenwich Ultimate BandKada search. It’s a rock music focused talent search with the aim of helping undiscovered musical talents in Pinoy rock by giving the winners a management and recording contract with Viva Records.
Greenwich made it even easier to be the best companion of friends and during All Saints and Souls day with their top-tier menu and delivery service, with its strategic positioning of pick-up and delivery activations in memorial parks.
Greenwich celebrated The Friendship Month last august, 2019 by featuring their Barkada-themed Pizza Boxes that are meant to be entertainingly awarded to each of our barkada.
In 2019, Harbour City Dimsum House Co. Inc. (HCDHCI) celebrates its 50th year anniversary with the goal of attracting new diners by communicating HCF’s heritage as a way to create excitement and traction and demand.
Lady’s Choice House-to-house Activation is a sampling project where Activations deployed recorida vans and a pool of samplers all around different barangays, giving out sandwiches made with Lady’s Choice Roast Beef and Chicken Barbecue Meaty Spread.
Lady's Choice partnered with the LGUs of Davao to celebrate the Kadayawan Festival with the brand.
Lazada celebrates the year-end party with a bang by recognizing the dedication and hardwork of its employees with an all-out colorful Havana-inspired festivities, dubbed as, "Lazada Nights".
Loaker let's everyone share the good moments with the people they love during Christmas season by sampling out their chocolatey-filled crispy premium wafers, available in different varieties and pack sizes.
Locally highlights one of the country's natural, homegrown fruits by sampling out thousands of Locally Dalandan-flavored (You’ve Dalandan It Again) canned juices in different schools and universities all over Luzon.
The MDM Massive Sampling is a synergized sampling activity across specific Personal Care brands of Unilever. This includes Pond's, Dove, Closeup, Master, Rexona, Cream Silk, and Sunsilk. To achieve maximum hits, we tapped three channels such as Universities/ Colleges, National Bookstore Tie-ups and Transit.
McDonald’s best-tasting coffee meets a cool, icy, and refreshing blend with the McCafe Iced Coffee range. With its three flavor options, customers can have the iced coffee that they like, with the perfect balance of sweetness, milkiness and creaminess that they want in their coffee.
The first type of service that Activations executed was doing ambient advertising. For projects like this, we don't only handle the productions and setup, but also the role of negotiator-for both public and private venues. And more important than those tasks, we also do the monitoring regularly that allows us and our clients to ensure that the stickers /streamers are still in good condition or are not removed.
McDonald's brings back the iconic Happy Meal Red Box by creating life-sized Happy Meal installations in 3 different malls, spreading smiles and laughter to kids of all ages.
The magic and mystery of love have never been more inspiring with the launch and exhibit of "Mon Amour" collection by Francis Libiran Bridal at Greenbelt 5 gallery.
The launch of ORCA Taguig heralds a new era for the Philippines' cold chain industry as it introduced the first automated cooling storage system.
To raise awareness among Filipino youth about the dangers of illegal drug use, Activations Advertising once again teamed up with PDEA for another anti-drug animated film.
Activations Advertising Inc. (AAI) headed by our very own Pres. Michelle Buan-Quintana together with The Philippine Drug Enforcement Agency (PDEA) signed a Memorandum of Agreement (MOA) at the PDEA Activity Center in Quezon City on September 28, 2018.
The Philippines has become one of the major venues for beach sports as more than 500 athletes and thousands of spectators took part in the summer’s biggest sports event at the Philippine Beach Games 2019 in Lingayen Beach, Pangasinan.