Axe Feel the Cool Mall Animation
Axe is known as the cool & trendy brand offering great and unique fragrances for every kind of man. This time, Axe will step it up by offering great fragrances with a cooling twist benefit.
To create brand excitement and engagement of different Axe variants, Activation launched an interactive booth animation in Robinsons Galleria, Robinsons Ermita, Glorietta, and SM Megamall where guys can get to experience the cooling and fragrant effect of Axe first hand.
With this, we were able to increase target hits by convincing young men that Axe body spray provides great fragrance that lasts all-day and keeps them feeling fresh and cool.