Lady’s Choice Public Market Sampling
Lady's Choice partnered with the LGUs of Davao to celebrate the Kadayawan Festival with the brand.
The brand activation entailed merchandising and sampling before the Kadayawan Festival, a branded stage segment with ABS-CBN during the festival program, and a sampling & selling booths in identified public markets during the festival run.
The activation achieved a 100% rate in its sampling executions and an equally impressive selling total.
Lady's Choice Kadayawan Festival: Concept & Design, Production, Manpower and Implementation by Activations Advertising.