PDEA Animated Anti-Drug Film

To raise awareness among Filipino youth about the dangers of illegal drug use, Activations Advertising once again teamed up with PDEA for another anti-drug animated film.

Tasked with character design, story creation and animation, AAI and its creative team collaborated with PDEA to create a thought-provoking story that will steer young Filipinos on a better path in life by avoiding the grim world of illegal drugs.
Backed by a powerful song created by singer and songwriter duo Jimmy and Athena Antiporda, the film delivers a strong message that will hopefully affect lives and the community in a positive way.
Our very own President and CEO Michelle Buan- Quintana attended the launch and awarding ceremony which was headlined by Mayor Joy Belmonte and top PDEA leaders.