Philippine Dental Association Convention:
Closeup and Pepsodent Activation
CloseUp and Pepsodent participated at the Philippine Dental Association (PDA) Convention for 5 days, promoting their new toothpaste variants by implementing push-selling, experiential tooth-brushing activities, and photo ops for a chance to win the raffle prizes.
The activation garnered a successful 1759 engagement hits for CloseUp and an increase of sales for Pepsodent for the entire 5-day convention.
Closeup and Pepsodent Activation @ PDA Convention: Consumer Journey, Booth Design, Production, Manpower, and Implementation by Activations Advertising.