Selecta Cinema Selling: Frozen Olaf Vanilla & Chocolate
Selecta took Frozen 2 watchers in select cinemas to an even icier Arendale experience with their new chocolate and vanilla Olaf popsicle.
In strategically situated eye-catching booths, the brand's new variant was offered at a discounted price a piece for each Frozen 2 movie ticket presented. Moviegoers loved not just the novelty of the ice cream but the promo that completed their movie-watching.
Selecta Frozen Olaf Vanilla & Chocolate Cinema Selling: Concept & Booth Designs, Production, Manpower, and Implementation by Activations Advertising.