By setting up a product glorifier-slash-dispenser inside the male restrooms of malls and gyms, guys can get to try out the chilling experience by spraying the actual bottles themselves.

To maximize awareness for the brand comms, “You’re hotter when you’re chill”, stickers with “Bro Dating Tips” are attached right above the urinals for maximum experience.

Axe Product Dispenser Ambient Project: Merch Designs & Production, Manpower and Implementation by Activations Advertising.