Since coloring the hair has now become a fashionable trend, Cream Silk wanted to reach these women of colored hair and educate them on proper post- coloring hair regimen.

To do this, Activations tied up with David's Salon and Vivere Salon to urge women to condition regularly with Cream Silk to protect their hair from coloring treatment. By sampling out sachets to thousands of women nationwide, Activations were able to garner more than 700k hits, leaving every woman's hair protected from hair damage.