Greenwich : The Ultimate Bandkada Search
In order to connect more with Greenwich’s young customers, we combined their love of music and pizza with the Greenwich Ultimate BandKada search. It’s a rock music focused talent search with the aim of helping undiscovered musical talents in Pinoy rock by giving the winners a management and recording contract with Viva Records.
The talent search called for live auditions in many malls all over Metro Manila as well as online auditions promoted through social media, digital and radio. Over 80,000 live and online auditions were received culminating in a big finale event
attended by Pinoy Rock icons that saw the winner unveiled. The campaign finale was promoted through in-store, digital, branded content and radio executions.
The campaign was a smash hit with Season 2 of the series just concluded in