MDM School Sampling
The MDM Massive Sampling is a synergized sampling activity across specific Personal Care brands of Unilever. This includes Pond's, Dove, Closeup, Master, Rexona, Cream Silk, and Sunsilk. To achieve maximum hits, we tapped three channels such as Universities/ Colleges, National Bookstore Tie-ups and Transit.
This school sampling garnered a total of 5.5 Million hits after the entire run, making the strategy effective and successful.
The MDM Massive Sampling: Merch Designs & Execution, Setup Production, Manpower and Implementation by Activations Advertising.