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Philippine Dental Association Convention:
Closeup and Pepsodent Activation

CloseUp and Pepsodent participated at the Philippine Dental Association (PDA) Convention for 5 days, promoting their new toothpaste variants by implementing push-selling, experiential tooth-brushing activities, and photo ops for a chance to win the raffle prizes.


The activation garnered a successful 1759 engagement hits for CloseUp and an increase of sales for Pepsodent for the entire 5-day convention.

Closeup and Pepsodent Activation @ PDA Convention: Consumer Journey, Booth Design, Production, Manpower, and Implementation by Activations Advertising.

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