With the aim to drive sales during Sinulog week, Activiations deployed Ice Cream Truck all around the festival ground, selling Cornetto Ice cream to festival goers for 6 days.

To increase brand presence, Cornetto billboard ads were also placed within the vicinity of Cebu Mactan Airport, targeting motorists to and from the airport during the festival week.

Selecta Sinulog Activation: Merch and Truck Designs,nProduction, Manpower and Implementation by Activations Advertising.